Frequently
Asked Questions
About CD-brochures
What
is a CD-brochure?
Does
the CD-brochure play on Apple computers, too?
Can
I direct-mail my CD-brochures?
So, is there
a time I should ever mail the CD-brochures?
Why CD-brochures?
Why
do I need a CD-brochure instead of (or in addition to) traditional print brochures?
In addition
to cultivating new patient referrals, what other ways can I benefit from using
CD-brochures?
I have a website.
Why do I need a CD-brochure?
Why A
Renewed You™?
Why
can’t I just go out and make a CD-brochure on my own?
What
kind of results can I expect?
How
long has your company been in business?
I’ve
seen other CD-ROM products in the past and have not been impressed.
How
likely is it that someone who receives an A Renewed You™ CD-brochure
will go back home or to work and immediately view it?
What
if I don’t have a website, or if I have one that’s in the process of
being created or updated?
Our Production
Process
How
long does it take to create a CD-brochure?
What will
I be providing?
What photos will I be providing?
Can you help
me with writing my text?
Can I include
video clips in my CD-brochure?
Will
I see a proof of my project before you make copies?
Nuts & Bolts
Do
you offer the novelty-sized “mini” or “business card” CDs?
Why don’t
you offer your program on DVD disks?
How
many CD-brochures come with my initial order?
What’s
the cost for reorders?
What
is a CD-brochure?
A
CD-brochure is a brochure presented in an exciting multimedia format – including
video, audio, and animations – on CD-ROM.
There is nothing to download or install. The viewer simply loads the disk into
the computer CD-ROM tray of any Windows PC and it begins to play automatically.
The navigation is extremely easy to follow, even for the most novice computer
user.
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Does
the CD-brochure play on Apple computers, too?
No, it plays only on Windows PCs because it costs more to produce CDs that play
on both platforms. Apple computers make up a very small sliver of the desktop
computer market. They’re especially uncommon in the workplace, and there
is a high likelihood that most Apple computer users also have access to a Windows
PC. The packaging of the CD-brochure clearly states that the disk is to be used
on a Windows PC.
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Can
I direct-mail my CD-brochures?
Yes, you can. However, we’ve found that CD-brochures are far more effective
when passed along personally by your patients to their family, friends, and co-workers
as referral tools. That’s because a CD-brochure coming from someone you know,
rather than arriving unannounced in the mail, has much greater impact. Our implementation
training teaches your staff the most effective ways to distribute the CD-brochures
through your existing patient base.
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So,
is there a time I should ever mail the CD-brochures?
Definitely! CD-brochures can certainly be mailed to people who call your office
or visit your website inquiring about your services. All you have to do is add
a mailing label and postage and they’re ready to go. And, as part of the
A Renewed You™ program, we offer other ways to promote your CD-brochure,
to encourage people to call or email your office, requesting the CD-brochure.
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Why
do I need a CD-brochure instead of (or in addition to) traditional print brochures?
There are many advantages to presenting your practice via a CD-brochure:
• CD-brochures are dynamic, bringing your information to life through an
audio-visual experience that engages the senses and creates retention and action.
• CD-brochures are portable and easy to pass along.
• CD-brochures have a higher perceived value than print materials, so people
tend to keep them around for a long time.
• CD-brochures are fun (and easy) to use.
• Viewers can link to your website and email you directly from CD-brochures.
• CD-brochures give your practice the image of being forward-thinking
and technologically-advanced.
• If you have a printed brochure, we can include it as a PDF document on
your CD-brochure. Patients can view and print it right from your CD-brochure,
saving printing costs!
• You can track visits to your website that result from you CD-brochure.
Ask us how!
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In
addition to cultivating new patient referrals, what other ways can I benefit from
using CD-brochures?
• Increase your hourly production by attracting more lucrative cases.
• Let existing patients know what other services you offer. You’d probably
be surprised at how little even long-time patients know about your other services.
• Announce new associates to ease practice transitions.
• Publicize the opening of a new office or a move.
• Offer promotions, such as discounts on services or other value-added offers,
to promote your practice and give people further reason to pass your CD-brochure
to others.
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I have
a website. Why do I need a CD-brochure?
A website is a critical part of a strong marketing program. Prospective patients expect you to have one, and if you don't, they may pass you by. However, your website is ultimately only as effective as your ability to drive traffic to it. Our CD-brochures proactively link prospective patients right from your CD-brochure to your website. Your patients can't hand your website to a friend. But they can hand them your CD-brochure - something real and tangible that is highly compelling. (Need a website? We offer cost-saving Bundled Packages. Ask us for details!)
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Why
can’t I just go out and make a CD-brochure on my own?
Developing a CD-brochure that’s equivalent in quality, production value and
marketing appeal would cost upwards of $20,000. And that’s just for the master
disk. Add to that the cost of replicating 1,000 disks and printing the full-color
sleeves, as well as the countless hours you’d go through to create a program
from scratch.
Click here
to see everything you get with our one low price!
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What
kind of results can I expect?
Let us answer this question with our no-risk guarantee.
You’ll have a thousand opportunities to reach new patients through your current,
satisfied patients. If you implement the A Renewed You™ program
in the ways we suggest, and if you fail to realize a return that’s at least
equal to your initial investment, we’ll deliver another 1,000 copies of your
CD-brochure – and we’ll provide you and your staff with implementation
re-training. If you still don’t realize a return that’s at least equal
to your initial investment, we’ll refund your money (less applicable shipping
and/or sales tax). That’s how confident we are that your return will be much
greater than your investment!
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How
long has your company been in business?
Since 1996. CDs-2-GO, Inc. is a well-established marketing company, and creator
of Perpetual Referral Systems™ and the A Renewed You™ patient
referral program.
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I’ve
seen other CD-ROM products in the past and have not been impressed.
Fact is, not all CD-ROM presentations are created equally. The people behind Perpetual
Referral Systems have extensive marketing and production backgrounds, to ensure
you the highest quality CD-ROM product on the market. But, seeing is believing.
If you haven’t already, request
samples by clicking here, or call us toll-free at 1 877 258 3771
(in the U.S.) or at +1 813 258 3771 (outside the U.S.)
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How
likely is it that someone who receives an A Renewed You™ CD-brochure
will go back home or to work and immediately view it?
According to our data which has been gathered from many clients over many years,
very likely! But here’s the beauty of this program: It doesn’t matter
whether or not they play the CD immediately. CDs have a higher perceived value
than print media, so people tend to keep them much longer than they do traditional
print materials. This is even more the case when they receive the CD-brochure
as a referral from a personal contact.
This means more people, even those who don’t play the CD-brochure right away,
will get around to it at some point. And, consequently, pass it along to family,
friends, and co-workers.
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What
if I don’t have a website, or if I have one that’s in the process of
being created or updated?
If you don't have a website, you need one - and we can help! We offer cost-saving Bundled Packages that include our CD-brochure Package and a website. Our marketing team ensures both will have a consistent, integrated look and feel. Ask us for details!
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How
long does it take to create a CD-brochure?
To give you some frame of reference, creating a CD-brochure takes a tiny fraction
of the time it takes to develop a typical website. With just a little bit of your
help, we can actually do most of the work for you.
You start with an initial phone conversation with one of our project coordinators,
who walks you through an easy, step-by-step online process. Approximate time for
this phone call: 20-30 minutes. By the end of this call, you will have made most
of your project decisions. What could be easier?!
Most doctors who have existing marketing materials, such as a print brochure
and a website, already have everything needed for us to complete their project.
It’s just a matter of transferring this information to the CD-brochure format.
And most, if not all of what we need from you can be easily delegated to one of
your staff members.
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What
will I be providing?
In addition to the information that will make up your written text, you will provide
your logo, some photos, contact information, PDF documents (if any), and weblinks
(if any).
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What photos will I be providing?
You don’t need to provide many photos. And typically, what you’ll provide
are pictures you probably already have or can easily take using your own digital
camera. Things like picture(s) of the doctors(s), interior picture(s), and a picture
of the staff. Plus before-and-after photos, if you wish to show some.
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Can
you help me with writing my text?
Yes, and at no extra charge. Just send us your website address and/or fax us any
printed material you already have, and we’ll provide the text in no time.
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Can
I include video clips in my CD-brochure?
Yes. Additional charges may apply if any additional programming, video compression,
editing, or other services are necessary. In most cases, they’re not - just
ask.
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Will
I see a proof of my project before you make copies?
Absolutely!
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Do
you offer the novelty-sized “mini” or “business card” CDs?
No. For many good reasons. To see why, click
here.
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Why
don’t you offer your program on DVD disks?
CD-ROMs are universal. Virtually every computer has a CD-ROM drive.
While DVD-ROM offers the same type of interactivity as a CD-ROM, there are still
far too many computers in the marketplace without DVD-ROM drives. DVDs that play
in your DVD home movie player (think “Blockbuster” rental) lack certain
functionality like linking to your website, and the ability to include PDF attachments
like a CD-ROM does.
The best way to reach the widest audience via computer is CD-ROM, and will be
for some time to come. If and when DVD-ROM becomes more widespread, we’ll
offer that option, as well.
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to top
How
many CD-brochures come with my initial order?
Your order includes initial production and 1,000 packaged CD-brochures, as well
as a
number of other items.
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What’s
the cost for reorders?
Please click
here.
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